Francesca Hansstein, Ph.D.

University of Bologna

Francesca Hansstein is an academic lecturer and market research consultant with a Ph.D. in Agrifood Economics and Statistics from the University of Bologna. Her research focus is on consumer behavior, particularly the motivations behind food choices. She has extensive international experience, having spent several years in the United States and China. During her time there, she taught business-related courses at institutions like the Shanghai University of Finance and Economics and the Xi’an Jiaotong-Liverpool University, while also providing insights to companies aiming to understand the Chinese market.