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AI/BUS/PSYC 320: AI and Human Behavior in Organizations

Course Description

What drives our decisions in a world increasingly influenced by artificial intelligence? How do psychological principles inform our interactions with this technology, and how can we use these insights to create meaningful change in business? In this course, we explore the interplay between human behavior and AI, examining key psychological theories that impact our understanding of motivation, decision-making, and social dynamics.

Through the lens of current research, we’ll challenge conventional beliefs about human nature, and explore how psychological and social factors shape our interactions with AI. We will analyze how AI can be used to predict, influence, and optimize human interactions in business settings, and investigate how perceptions of good science have evolved alongside advancements in AI technology, prompting us to reconsider what constitutes rigorous inquiry. Together, we will engage in real-world case studies to identify the presence of bias in AI models and assess ethical implications when applying AI to decision-making in diverse organizational contexts. 

By the end of this course, you will not only have gained a deeper understanding of AI in human behavior, but also the practical skills to apply this knowledge in real-world scenarios, and lead with insight and empathy in a future-forward business.

Learning Outcomes and Assessment Measures 

Below are the course’s learning outcomes, followed by the methods that will be used to assess students’ achievement for each learning outcome. By the end of this course, students will be able to:

  • explain the relationship between key psychological theories and AI in the context of business decision-making. (Course Journal, Case Study Project);
  • evaluate the impact of biases in AI models and how they affect human behavior and decision-making in organizational settings. (Course Journal, Bias Analysis Mini Project);
  • create a case study that demonstrates how psychological theories and AI can be used to address a real-world business problem (Course Journal, Case Study Project);
  • apply psychological theories to an AI strategy to enhance employee engagement, motivation, and leadership within an organization. (Course Journal, Case Study Project);
  • reflect on the ethical considerations of implementing AI in diverse business settings. (Course Journal, Ethical Dilemma Analysis).