A Sweet Expedition at EuroChocolate 2024 in Perugia
As the crisp November air fills the streets of Perugia, the sweetest event of the season, EuroChocolate 2024, draws chocolate enthusiasts from across Italy to celebrate the art and joy of chocolate. This year marks a special milestone, the 30th anniversary of the festival, which has become a significant cultural event, spotlighting the rich heritage of Italian chocolate making and contributing to both local tourism and the global chocolate industry.
The Story Behind EuroChocolate
Founded in 1994 by architect Eugenio Guarducci, EuroChocolate was inspired by a passion to showcase the world of chocolate in all its glory. Over the years, it has evolved into a pivotal event that supports chocolate artisans and promotes sustainable practices within the chocolate industry, making it a key driver of economic growth and cultural exchange.
Highlights of EuroChocolate 2024
This year’s festival, held from November 14th to November 23rd, included a record-breaking edition titled ‘Sulla bocca di tutti’ (add translation) to celebrate its 30th anniversary. The event returned to the historic center of Perugia, drawing hundreds of thousands of visitors with a program that included tastings, activities and labs for kids as well as chocolate-themed outdoor events.
Why EuroChocolate Matters
EuroChocolate is not just about tasting chocolate; it’s about appreciating the craftsmanship and cultural stories behind each piece. It drives seasonal tourism, supports local businesses, and showcases sustainable practices in chocolate production. The festival’s ability to adapt and innovate each year demonstrates its significance as a dynamic cultural event that continues to attract global attention.